AGE Platform Europe, European network of organisations fighting for dignity and equality in older age, and InAdvance, European Union-funded project on palliative care, join forces to mark the World Hospice and Palliative Care day in social media. This campaign will highlight the specific challenges older persons face in accessing timely and quality palliative care. This is not only a public health concern, but also a human rights challenge: because of misconceptions and ageist attitudes, suffering is often seen as an inevitable part of human existence in older age. Our campaign aims to highlight that anyone with a complex and life-threatening condition, regardless of age or illness, should have early access to palliative care. Follow us!